Jeff West is the coauthor of the business/sales parable, Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, along with international bestselling author and sales authority, Bob Burg. He’s the author of two additional award winning parables, The Unexpected Tour Guide: A Salesman, a Homeless Man, and an Incredible Adventure, and (along with Direct Sales Legend Lisa M. Wilber,) Said the Lady with the Blue Hair: 7 Rules for Success in Direct Sales Wrapped in a Wonderful Lesson for Life, These books garnered four awards–two from The Axiom Business Book Awards®, and finalists with both The National Indie Excellence Awards® and The American Bookfest Awards. The accolades delighted Jeff–and shocked his college English teachers. 

Jeff is a proud member of The Go-Giver Community and The Go-Giver Success Alliance with Bob Burg and Kathy Tagenel. He has been a guest on numerous national and international sales shows and has been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation. For over twenty years, he was an entrepreneur in field sales management with an internationally recognized Fortune 500® insurance company, including ten years as a State Sales Coordinator.

Jeff has earned a B.S. Music Ed. from Jacksonville State University; a Master of Music Composition from Texas A&M University, Commerce; and a Certified Leadership Fellow® from The American College. He lives in Texas, where he once played professionally in a Dixieland band, and contends, “Yes. Everyone loves the tuba player.”